Managing Advertising Spend
National advertising can be more cost effective than a large number of local campaigns but there can be issues in being able to track and identify which areas are achieving the best return on investment. Location-based reporting based on the CLI of the caller enables effective management of campaigns, a greater understanding of what is effective in each geographical area and a reduction in misplaced advertising spend.
Cost of Calls to the Business
Calls are generated from a variety of methods, including web, advertising, TV and print. Each of these media has a cost to the business. Using distinct phone numbers routed to a common location enables reporting that shows which method is achieving the highest return to the business. A better understanding of the cost of calls to the business and, therefore, the potential lost revenue or loss of customer satisfaction from unanswered calls can be gained.
Managing Call Answering
Reports providing information on call answering times can provide valuable information to ensure call routing makes effective use of personnel in the organisation to maximise calls answered and customer satisfaction.