New Communications Solution to Manage Advertising Spend

National advertising campaigns offer cost advantages over a series of local campaigns but, potentially, present issues in terms of being able to track and report on resulting sales enquiries. We enable location-based reporting to allow effective management of campaigns, reducing misplaced advertising spend.

The TeleWare solution uses location-based routing to collect statistics. This system uses the caller’s telephone number (CLI) in determining how the call should be handled. This allows calls to nationally advertised phone numbers (e.g. 0800) to be routed to the caller’s local store extension. At the same time, calls are tracked so as to allow reporting on the effectiveness of adverts on a region by region basis. Where required, callers could be presented with a local menu and their call routed and reporting supplied in greater detail, based on their choices, for example, call to home furnishing, electrical goods or food department.

Discover more about Inbound Call Management, or explore our Intelligent Connect product.

Improve Customer Service with Automated Call Handling

Delivering quality communications to all personnel in a sector where acquisitions and mergers are the norm.

Expansion through acquisitions and mergers or restructuring in line with changing market conditions provide the IT manager with challenges related to delivering common services to all staff, whatever PBX they may be connected to, as well as the challenge of creating a single dial plan across a diverse multi-PBX based organisation. TeleWare can provide an overlay to existing PBXs that resolves these issues. Benefits include lower overhead costs since existing assets are utilised and ‘fork lift’ replacement of infrastructure is avoided. Staff disruption and re-training needs are minimised. Productivity is increased.

Discover more about Interactive Voice Response, or explore our Intelligent Connect product.

Reduce Operational Costs & Increase Green Credentials

Replacement of the multiple alternative mobile communications systems, typically used by retail staff for internal communications, with a single low power solution, based on standard mobile handsets, has both technical and commercial benefits. Existing systems may be based on a mixture of PMR, DECT, WiFi and mobile phones. Apart from the penalty of relatively high ongoing overhead costs in supporting multiple technologies, such solutions will, typically, suffer from technical issues around patchy coverage, poor battery life and the relatively high cost of replacement handsets. However, a low power GSM system offers a green alternative, reduces ongoing costs and resolves these deployment issues.

The Private Mobile Networks solution provides cost savings by consolidating multiple in-store wireless communications systems into one low power, easy-to-manage and technically superior solution. Based on low power GSM technology which increases battery life (therefore saving energy) and using standard mobile handsets (which reduces manufacture and wastage), the system allows better coverage and lower emitted radiation providing a greener alternative. Advantages include: better coverage, increased battery life, lower emitted radiation, cheaper handsets and support for text messaging. The system can also be configured to support external calls, even where no mobile signal is currently available within a building.

Discover more about Wireless System Convergence or explore our Private Mobile Office product.

Quality and Timely Information for Retail Staff

In a highly competitive market such as retail, the perception of the consumer swiftly impacts on the profitability of the business. Providing your staff at all outlets with accurate and timely information on issues such as key pricing promotions or product recall can yield a competitive advantage as well as positively impact safety and compliance within the business.

TeleWare can provide an interactive system that will send notifications to a predefined list of staff to promptly inform them on key information. We can send the message as a voice announcement by recording a message and sending to a predefined list of users who are alerted by text or by the system calling them. Alternatively, the message can be sent as text via an SMS. The solution also reduces overhead costs by avoiding the need for staff to personally phone outlet managers and is particularly beneficial in handling high volumes of products and product information changes.

Discover more about our Interactive Voice Response and SMS for Business solutions.

Return on Investment

One of the main problems facing IT and Telecom staff is the need for a rapid ROI on projects and the lack of upfront CAPEX available.

TeleWare can assist with both these issues deploying our service using our hosted communications with our Communications as a Service delivery model where you pay a pre-determined monthly fee, moving expenditure from CAPEX to OPEX and allowing you time to establish the proven ROI on the project.

Discover more about Moving from CAPEX to OPEX or explore our Hosted Communications product.